MARKETING & ADVERTISING MANAGER
“Digital Content Coordinator”
INFORMATION EDUCATION & RECREATION DIV / MARKETING AND PUBLIC AFFAIRS BRANCH / PHOENIX, AZ BASED
FLSA-Exempt / SALARY GRADE 22 ($47,564 - $87,570)
CLOSING DATE: 11/15/2026
The Digital Content Coordinator (DCC) supports the Department’s strategic marketing and communications efforts and plays a key role in demonstrating the Department’s value to the public. The DCC is responsible for short- and long-term planning and strategy for the Department’s digital communications — including website, social media, email, etc. — to ensure methods are thoughtful and effective to promote the Department’s mission, goals, programs and activities. The DCC actively participates in developing new ideas and valuable content to ensure effective delivery of communications that result in significant and measurable improvements in broadening audience attention and engagement in support of established goals. The Digital Content Coordinator supervises and provides day-to-day backup to the website content and social media teams both as a team leader and through the use of content management systems.
This position may offer the ability to work remotely, within Arizona, based upon the department's business needs and continual meeting of expected performance measures.
The State of Arizona strives for a work culture that affords employees flexibility, autonomy, and trust. Across our many agencies, boards, and commissions, many State employees participate in the State’s Remote Work Program and are able to work remotely in their homes, in offices, and in hoteling spaces. All work, including remote work, should be performed within Arizona unless an exception is properly authorized in advance.
Major duties include:
- Driving the measurement, evaluation and reporting of digital marketing and communications efforts, and monitoring effectiveness, reviewing metrics and revising communication strategies based on results.
- Developing, maintaining, implementing and updating short- and long-term planning and strategy for the Department’s digital communications.
- Supervising the web content and social media managers and supporting them in the day-to-day work and needs.
- Copywriting for numerous digital platforms based on the best practices for each.
The candidate should have knowledge of: communications, social media and outreach/engagement principles, practices, and procedures; professional applications of research and writing skills; online platforms including but not limited to Facebook, X, Instagram and LinkedIn and insight into their formats, audiences and usage standards. The candidate must have experience developing and implementing short- and long-term communications strategies tied to goals.
The candidate should have skill in: digital marketing and analytics and using measurement and analytical tools to assess outcomes and modify strategies; working with website content platforms and making updates to websites (no development/HTML required); working with social media management platforms; working with email marketing development and email marketing tools; using computer hardware and software, including Google Workspace, Adobe Creative Cloud, Microsoft Office and other applications (Mac & PC).
The candidate must have the ability to lead a team in a positive, engaging manner; communicate complex concepts in clear, expressive language understandable to the public. The candidate must be well organized and detail oriented, be able to prioritize multiple tasks/projects to meet deadlines; write and produce well-written, engaging copy and creative content for different audiences according to Associated Press style guidelines.
The ideal candidate will be:
- Mission-driven with a passion for conserving and protecting Arizona’s wildlife resources.
- An experienced team leader who works collaboratively, fosters a positive work environment and finds success in the team’s work.
- Comfortable providing strategic support and performing the direct day-to-day work as necessary.
- Able to work seamlessly with numerous internal groups including Creative, Marketing, Public Affairs and IT.
- Able to communicate complex information in a meaningful way to diverse online audiences using excellent writing and interpersonal skills.
The preferred candidate will have a Bachelor’s degree in marketing, communications, digital media, journalism, public affairs, or related area AND five years of experience working across a variety of digital marketing areas, such as web content, digital media, social media, email, etc., AND three years of supervisor experience.
Position requires possession of and the ability to retain a current, valid state-issued driver’s license appropriate to the assignment.
If this position requires driving or the use of a vehicle as an essential function of the job to conduct State business, then the following requirements apply: Driver’s License Requirements.
All newly hired State employees are subject to and must successfully complete the Electronic Employment Eligibility Verification Program (E-Verify).
The State of Arizona offers an outstanding comprehensive benefits package including:
● 13 days’ of vacation
● 12 sick days
● 10 paid holidays
● Tuition Reimbursement Program
● Participation in the nationally recognized Arizona State Retirement System
● Superior health care options
● Vision care, dental care, pharmacy benefits, and flexible spending account (options available)
● Life, long-term disability, and short-term disability insurance options are available
● Many more benefit programs are available
Learn more about the Paid Parental Leave program here. For a complete list of benefits provided by The State of Arizona, please visit our benefits page
Positions in this classification participate in the Arizona State Retirement System (ASRS). Please note, enrollment eligibility will become effective after 27 weeks of employment.
If you have any questions please feel free to contact Milani Barron at mbarron@azgfd.gov for assistance. The Arizona Game and Fish Department is an Equal Employment Opportunity agency.
ARIZONA MANAGEMENT SYSTEM (AMS)
All Arizona state employees operate within the Arizona Management System (AMS), an intentional, results-driven approach for doing the work of state government whereby every employee reflects on performance, reduces waste, and commits to continuous improvement with sustainable progress. Through AMS, every state employee seeks to understand customer needs, identify problems, improve processes, and measure results.
State employees are highly engaged, collaborative and embrace a culture of public service.
The State of Arizona is an Equal Opportunity/Reasonable Accommodation Employer.
If this position requires driving or the use of a vehicle as an essential function of the job to conduct State business, then the following requirements apply: Driver’s License Requirements
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