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DIGITAL MEDIA ANALYST

  • 502616
  • PHOENIX
  • DEPT OF HEALTH SERVICES
  • Full-time

DEPT OF HEALTH SERVICES

The Arizona Department of Health Services promotes and protects the health of Arizona’s children and adults. Our mission is to promote, protect, and improve the health and wellness of individuals and communities in Arizona. We strive to set the standard for personal and community health through direct care, science, public policy, and leadership. ADHS promotes alternative work schedules, flexible hours. We have positions that can fit any stage in your career, from entry to senior level. We offer a robust benefit package, including the ADHS Student Loan Assistance Program, where eligible employees can receive up to $437.50 per month for their outstanding student loans. Come check us out and see how you can make a difference in the lives of all Arizonans.

DIGITAL MEDIA ANALYST

POLICY & INTERGOVERNMENTAL  AFFAIRS 

Job Location:

Address:  150 N. 18th Avenue, Phoenix, AZ 85007

Posting Details:

Salary: $66,156.69 

Grade: 24

Closing Date: Open Until Filled

Job Summary:

The Digital Media Analyst serves a critical communication role by facilitating messaging and digital content creation and delivery for the agency at large and for specific programs. The Digital Media Analyst serves the critical role of managing content on the agency's social media accounts: Twitter, Facebook, Instagram, LinkedIn, and any emerging channels. Additionally, this role provides marketing counsel and direct assistance to programs throughout the agency, including conducting relevant audience research and providing web analytics. The Digital Media Analyst will also assist with creation and review of web content as well as overseeing the production and posting of web content.

Job Duties:

• Liaising and consulting with internal partners to create digital content for the agency's social media channels and website;
• Monitoring social media channels for content, trends and interaction opportunities with customers;

• Identifying new social media opportunities and better ways to leverage existing channels.

• Outreach to internal partners for replies to customers via social media; Administering website statistical reports;
• Developing graphics for online environments;
• Assisting with video production for social media distribution;
• Posting and promoting content on the ADHS Blog;
• Photo and video library management;
• Developing and administering online surveys, online forums, bios and similar using online tools;
• Provisioning appropriate content related to goals for website and social media environments;
• Providing social media marketing counsel with various ADHS programs including budget review, working with ad agencies on concepts and project scope;
• Managing social media in house media buys; 
• Conducting ongoing review of relevant audience research commissioned by ADHS programs, as well as other demographic information available and related to our users;
• Contributing to website production schedule;
• Communicating project delivery estimates and project status to internal partners;
• Communicating with website technical staff for optimal information design and delivery of content to customers;
• Organizing content from internal partners for translation to website navigation and layout;\• 
• Coordinating with agency partners for review of existing website materials;
• Reviewing published digital content and identifying gaps;
• Assisting with URL purchases and renewals;
Knowledge, Skills & Abilities (KSAs):

Knowledge of:

- Website technologies, user experience and best composition of content for website and social media delivery; website user populations and technologies used to consume content digitally; social media technologies and capabilities.

- Knowledge of Google Analytics.
- Strong knowledge of the organization structure and internal partners/authorities responsible for content specialties.
- Knowledge of Performance Management (PM), and Continuous Quality Improvement (CQI) and Lean methodologies.

Skill in:
- Effective writing for content delivery via website and social media environments.
- Use of various office software for effective project organization and tracking; strong written and verbal communication skills.
- Operation of digital environments related to social media administration.

Ability to:
- Effective writing for content delivery via website and social media environments.
- Use of various office software for effective project organization and tracking.
- Strong written and verbal communication skills.
- Operation of digital environments related to social media administration.
- Support a diverse multi-cultural workforce that reflects the community, promotes equal opportunity at all levels of public employment, and creates an inclusive work environment that enables all individuals to perform to their fullest potential free from discrimination

Selective Preference(s):

Bachelor's Degree in Communications or related field and 3 years experience in web development, social media, or marketing. 5 Years of relevant experience in web development, social media, or marketing in lieu of degree.

Pre-Employment Requirements:

Employees who drive on state business require possession of and the ability to retain a current, valid state-issued driver’s license appropriate to the assignment. Employees who drive on state business are subject to driver’s license checks, must maintain acceptable driving records and must complete any driver training (See Arizona Administrative Code R2-10-207.11).

Benefits:

The State of Arizona provides an excellent comprehensive benefits package including:
− Affordable medical and dental insurance plans
− Paid vacation and sick time
− 10 paid holidays per year
− Wellness program and plans
− Life insurance
− Short/long-term disability insurance
− Defined retirement plan
− Award winning Infant at Work program
− Credit union membership
− Transit subsidy
− ADHS Student Assistance Pilot Program

For a complete list of benefits provided by The State of Arizona, please visit our benefits page

Retirement:

To help you build a financially secure future, the State makes monthly contributions to finance your retirement benefit. The State will make a contribution to the ASRS in an amount equal to your contribution. In other words, you and the State will each pay 50% of the total cost of the benefit. New State employees have a 27 week wait period for contributions to begin.

Contact Us:

Arizona State Government is an EOE/ADA Reasonable Accommodation Employer. Persons with a disability may request a reasonable accommodation such as a sign language interpreter or an alternative format by calling (602) 542-1085. Requests should be made as early as possible to allow sufficient time to arrange the accommodation. DHS is an Equal Employment Opportunity Employer. All newly hired employees will be subject to E-Verify Employment Eligibility Verification.

ARIZONA MANAGEMENT SYSTEM (AMS)

All Arizona state employees operate within the Arizona Management System (AMS), an intentional, results-driven approach for doing the work of state government whereby every employee reflects on performance, reduces waste, and commits to continuous improvement with sustainable progress.  Through AMS, every state employee seeks to understand customer needs, identify problems, improve processes, and measure results.  
State employees are highly engaged, collaborative and embrace a culture of public service.

The State of Arizona is an Equal Employment Opportunity Employer.